(tuˈʒuʀ) French. always; continually; forever.

The french word toujours, refers to a feeling of continuation, forever. Our focus since day one has been to make families lives easier, and help families live better.

Ever since introducing our first child into our lives, we knew the struggles of parenthood and finding the right products to make the job possible. At toujours, we strive to provide high quality kids’ items and an eco-friendly shopping experience for families around the world.

We want our brand to reflect what parenthood means to us and how curated, unique designs can reach the public consumer by reminding all of us about the beauty that is ~ parenthood.