(tuˈʒuʀ) French. always; continually; forever.

We started this company because, like so many parents, we wanted the very best for our baby. Products that felt safe. Thoughtful. Beautiful. Things we could trust, without second-guessing every label or worrying about the materials. But more than that, we wanted items that meant something — that were created with care, not just for babies, but for the parents raising them.

The name Toujours comes from a special memory. Growing up, my dad used to read me Love You Forever by Robert Munsch — a book about unconditional love that always stuck with me. In French, the word "forever" is toujours, and that word became a quiet promise: that love doesn’t fade. It carries on. It grows. And now, as a parent myself, that same love lives on through the products we create.

Toujours is just the two of us — two parents, building something with heart. Every product we offer is something we’ve used, tested, and loved ourselves. We obsess over the details, because we know how much they matter. Whether it’s a safety feature, the feel of the materials, or the way it fits into your daily routine — we think through it all, because that’s what we’d do for our own child.

We’re not a big corporation. We don’t have a warehouse full of staff or slick executives making decisions. It’s just us — answering your emails, packing your orders, and making sure everything that arrives at your door is something we’re proud to send.

Toujours means forever — and for us, that means creating a brand built on lasting quality, trust, and love.

Thank you for letting us be a small part of your parenting journey. We’re so grateful you’re here.

— Toujours